Friday, February 7, 2014


There has been a lot of comments about the Audi "No Compromise" commercial made for the Super Bowl. At one point in the ad, doberman/chihuahua cross-breads are running amok and attack a taxi-cab with the license plate "2NRA294."

According to Ammo Land, an Audi Spokeswoman has stated that the license plate number means nothing, and were randomly chosen. However, in an expensive production like that, nothing is random. The general consensus seems to be that it was a subtle message by someone--likely someone involved in the production--to tell NRA members "no compromise." The "294" is believed by many people to be a reference to the 1994 Assault Weapon bill.

However, on TTAG,  one commentator suggested that the 294 was a diagnosis code. Under the International Statistical Classification of Diseases and Related Health Problems (ICD-9) coding system, 290-294 are the codes for organic psychotic conditions. A "psychosis" is "an abnormal condition of the mind, and is a generic psychiatric term for a mental state often described as involving a 'loss of contact with reality'."  No. 294 is more specifically a category for "Persistent mental disorders due to conditions classified elsewhere."

So what is the more likely? That an executive or production official in New York or Hollywood working for a German auto company wanted to send a subtle message in support of the NRA, or that said person(s) wanted to take a subtle jab at the NRA? I'm going to go with the latter.

And until this issue is cleared up, gun owners and supporters of the Second Amendment may want to consider if they want to purchase anything from Audi.

No comments:

Post a Comment