Fox News writes that:
PETA plans to place a billboard that reads, "KIDS: If you wouldn't eat your dog, why eat a turkey? Go vegan," with a picture of a dog head on a turkey body, near Reno public schools.
Similar ads will be run outside public schools in California, and were placed in Canada in September.
"Kids love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they want to switch out those drumsticks for Tofurky," Marta Homlberg, associate director of Youth Outreach Campaigns for peta2 said in a press release.