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Saturday, October 6, 2012

Why We Will Never See the New Datsun for Sale in the U.S.

I had noted the other day that Nissan was resurrecting the Datsun brand to market a new, inexpensive car ($3,000 to $5,000 range).  I also noted that we would never see them in the U.S.

Daniel Flynn at American Spectator discusses this topic further:
Datsun, the Japanese motorcar extinct for more than a quarter century, returns from the junkyard to drive again in 2014. More remarkable than the forgotten automobile's reincarnation is its price: $3,000-$5,000. This is less than Nissan charged for a new Datsun upon the brand's early-'80s phase out.

Drivers will be traveling back to the future -- just not in the United States. Nissan will market the dirt-cheap Datsun in Indonesia, Russia, and India. It's a car aimed at emerging markets.

Why can't we have a $3,000 car, too?

Because Americans like their poor people where they belong: on the bus.

Like Indonesia, Russia, and India, America has poor people desirous of cheap transportation. Unlike Indonesia, Russia, and India, we have regulations making cheap transportation impossible.

... what works for a businessman doesn't always work for the little man. Big businessmen can endure regulations because, aside from putting their smaller competitors out of business, they ultimately force their consumers to endure their costs.

The Ford Motor Company can afford the federal government's edict that its automobiles travel 54.5 miles for every gallon of gas by 2025. A low-income worker can't.

Worse than the American government is the American consumer, who has forgotten that a car is primarily a transportation mechanism and not an entertainment center, computer, or a traveling living room with comfy chairs.
Read the whole thing.

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