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Wednesday, October 3, 2012

Vehicles We Will Never See in the U.S.

Nissan is going to reintroduce the "Datsun" brand for a line of inexpensive, fuel efficient cars. However, don't expect to see anything like that here--what with all the airbags, extra strong frames, etc., cars in the U.S. cannot even get the fuel efficiency of cars built in the 80s.

From the article:
In a bold move into the auto industry's fastest-growing category—emerging-market countries—Nissan Motor Co. is planning a revival to this Beatles-era star that might surprise its fans. According to interviews with Nissan's CEO, Carlos Ghosn, and other company executives, the rebooted car will appear in these countries as bare-boned as any rival has tried. And Nissan is hoping to set new lows for pricing for a global auto maker, offering the cheapest Datsun model for about $3,000 to $5,000. The lowest price is nearly a third the price of its most inexpensive car, the $8,000 Tsuru compact sold in Mexico. In revealing new details to The Wall Street Journal about the tightly controlled project, Mr. Ghosn said the company was committed to offering six Datsun vehicles, due out beginning in 2014, at a price range lower than all but a handful of smaller car makers in China and India specializing in mini autos.

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